We have decided to put ourselves upfront and centre this week to share with you our own personal experience of running a business and the toughest lessons we have learned so far. We find that it’s articles like this that have been the most beneficial to us. We hope you find something in here that you can apply to your business and you don’t just feel like you are reading a 13 year old girl’s diary entry!

We know how it is, you have an amazing business idea but you haven’t the foggiest when it comes to making it stand out in a busy marketplace. The chances are your business idea isn’t 100% original, and that’s fine; we live in a world where we are inundated with the same product or service. That part doesn’t matter and shouldn’t stop you, what does matter is that you build a brand around…

We soon came to realise that it’s impossible to appeal to the masses, you will never win if your business offers a “one size fits all”. Once we learned this it was like the lights had been switched on! (Hallelujah!) We knew we needed to go niche, stand out and only appeal to a certain type of dream customer; one that shared the same beliefs as us, recognised our values and trusted…

Back in 2019, we discovered the power of Pinterest Marketing and quickly became best friends with the platform. We weren’t playing the Pinterest game for long, but we saw huge results in a very short amount of time and it all came down to implementing the following:

When it comes to marketing your small business during a pandemic, the word awkward comes to mind - we feel exactly the same. However, now more than ever you need to be working on improving and selling your brand, you need to be nimble and evolve with this crisis.