Beginners Guide To Pinterest Marketing In 2022
Did you know that Pinterest is a visual search engine? Yep, just like Google.
So, how would you feel if you could rank #1 on Google organically? Not only would you be popping the bubbly but our guess is that you would also be rolling in it. Ranking high on search engines drives traffic, generates leads, and increases conversions; making your business extremely successful, not to mention profitable.
Do you want to know something even more amazing? Your business CAN rank #1 on Pinterest easily, organically, and freely. Want to know how?
This post is all about how you can improve your Pinterest Marketing Strategy in 2022.
With constant changes to social media platforms Instagram and Facebook, it’s getting harder to grow organically as a business and it makes you wonder;
“Where would your small business be if Instagram disappeared tomorrow?”
So if you’re breaking out in a cold sweat at the thought of Instagram dropping off the face of the earth and your small business going with it you’re in the right place…
Back in 2019, we discovered the power of Pinterest Marketing and quickly became best friends with the platform. We weren’t playing the Pinterest game for long, but we saw huge results in a very short amount of time and it all came down to implementing the following:
Switch To A Pinterest Business Account
Make sure your Pinterest page is already set up as a business account NOT a personal page. Ensure you have implemented SEO into your Pinterest description, including how your business helps your dream client/customer. By doing this, maximises your visibility and increases your chances of being found by your audience.
EXAMPLE: Instead of just saying “Betsy & Francis” we say “Betsy & Francis | Small Business Marketing Tips & Ideas for Women” because our potential new clients won’t search our names, they’ll search for our services to find out about us.
HOT TIP: Pinterest will give you a custom piece of code to pop onto your website, this will help you to see the analytics and take note of what pieces of content are doing well and driving the most traffic.
2. SEO is king!
You need to make sure that your target market can always find you. There are a few ways you can do this using SEO on Pinterest:
Figure out what keywords are associated with your brand and then use them in the title and description of your pin.
All you need to do to find this out is look up your small business type or how you help your audience in the search bar and see what your target market is searching for, this will help you to be found by them.
HOT TIP: Use Pinterest Trends to find out what keywords will help get your small business seen on Pinterest in 2022.
As mentioned earlier, maximise the visibility of your account by having a detailed description on your profile page with exactly what you do and do it in a way that relates to popular word searches.
Name your boards clearly - don’t call your food board “skincare” call it something people will search for like “delicious food recipes” or “easy vegetarian recipes”
3. Pinterest Board Optimisation
Always remember, never ever confuse your audience, that’s exactly how you lose them! You have a second to get their attention and keep it, make sure your boards are looking beautiful and are relevant to your business’s products or services.
Hot tip: You can make your boards private - We do this for Instagram Marketing & Pinterest Marketing inspiration …and our slight obsession with veggie patches.
Organise your Pinterest boards so that they are SEO optimised and that the most engaged with are in the top 5. Make sure the cover photos of each are attractive and eye-catching, you want to wow your audience with amazing taste!
4. Pin consistently
Pinterest wants the user to be regularly using the platform; you should aim to create 3-5 pins that drive back to your website at least once a week and to re-pin at least 3-5 times a day.
TOP TIP: Pinterest doesn’t like it if you have a week off and then spend your Thursday night pinning like a madwoman after having had a few too many wines.
Comment and like other people’s pages and boards, Pinterest is just like any other social platform, they want you to be social! By doing this you will attract more followers, and having more followers will increase your engagement and in turn boost your pins to a wider unknown audience.
5. Create Multiple Blog Post Pins
Whenever we share a new blog post on Pinterest we create 3-5 pins for the same content. Why? Because what appeals to one person isn’t what appeals to another.
We stay within our brand guidelines but we mix up the artwork, colours, and composition attracting a wider range of pinners depending on their taste and style preference, this means your juicy pin will get seen by more eyes and in turn, drive more traffic.
HOT TIP: Include your pin artwork on your blog post and use the Chrome extensions to pin to your Pinterest board.
Did you know: Unlike Instagram, posts on Pinterest have a longer life span, they are always searchable which means you can continue to generate traffic from them to your site years later. Some of our top pins are from 2020 are still ranking #1 in the search results!
“As of January 2021, Pinterest’s self-service advertising tools identified the female audience at 77.1%”
let’s round it up
“Pinterest is still massively underused, especially considering the results you can get compared to platforms like Instagram and Facebook.
Our advice to you is this, jump on board the Pinterest bandwagon and get yourself clued up before organic growth is a thing of the past.”
NOTES TO TAKEAWAY
SEO is the main driver to get your content seen on Pinterest. 📈
Before you put content up, research what your audience is searching for through keyword searches. 🤓
Maximise the visibility of your account by having a SEO-related description on your profile page and business name.
Create multiple Pins for Blog Posts.
Ensure your boards are SEO optimised and in the relevant order to your dream customers’ needs.
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Founders of Betsy & Francis, Nicole & James are creating a conscious small business movement by teaching purpose-led small business owners in the conscious, ethical, or sustainable industry how to stand out in a crowded marketplace, increase their sales and grow a profitable small business using Conscious Marketing, Instagram Marketing, Pinterest Marketing, Email Marketing, and Facebook ads.
