How To Get More Followers on Instagram (Beginners Guide)
Between posts, ads, and stories, Instagram has no shortage of marketing tools. Without a doubt, you should be using Instagram marketing for your sustainable small business. If you struggle to know where to start or how to attract dream clients with Instagram marketing this blog is for you. . . .
Bio
Your bio needs to show why you exist, who you exist for, and the problem that you solve. Make sure you’re optimizing your bio with keywords that attract dream clients and always use an engaging image with either your logo (product-based) or smiling and looking at the camera (service-based).
2. Call To Action
Use an attention-grabbing headline with a call to action that attracts dream clients to your website or lead magnet (free download). Not sure how to create a lead magnet? Grab our free copy of “5 Marketing Hacks To Double Your Sales in 90 Days”
3. Highlights
If a customer is viewing your highlights they’re usually very close to making a purchase. Don’t leave any room for your dream customer to change their mind. Speak to their biggest struggles and deepest desires and include testimonials, FAQs, and ‘Meet me’ reels to nurture them into a sale.
4. Post Regularly & Always Use Hashtags
To attract dream clients to your sustainable small business you need to post at least three times a week with a set of 30 hashtags at the end of each post. Try batching and scheduling 6 weeks' worth of content at a time, and don’t forget to use the stories feature to consistently nurture your followers and always stay top of mind.
5. Images of You
In order to build trust and attract dream clients to your sustainable small business, you need to regularly show your face within your feed. You are your brand's unique selling point and only you can make your brand stand out from the competition so leverage your story and your personal journey and watch your business grow.
6. Reels
Short-form content, AKA reels are one of the most compelling Instagram marketing tools you can use. Create reels, reels, and more reels, especially if you are starting your Instagram from scratch. In the early stages of growing your sustainable small business, reels are one of the best Instagram marketing tools you can use to attract dream clients and quickly grow your audience.
6. Consistent Brand
You must have consistent branding across your platforms in order to attract dream clients. For your dream customer, your brand is an emotional experience, a gut feeling they have about your business. If a customer finds your sustainable small business on Instagram and then visits your website they should be able to see a link between the two. This gives you credibility and makes your dream customer more likely to purchase.
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