3 Things You Need To Do Weekly To Grow Your Small Business
How do I grow my small business and attract dream clients? This is one of the most common questions sustainable small businesses ask us. When it comes to growing your small business there are 3 things you should be doing on a weekly basis.
Show your face
In order to attract dream clients, Instagram marketing must have a place in your marketing strategy. You need to show your face on a weekly (preferably daily) basis, across as many social media platforms as possible. Make sure you’re building relationships with your customers by responding to comments on posts and replying to all your DMs. By showing up frequently, providing valuable content, and speaking to your dream customers' biggest struggles you will build trust with your followers and eventually nurture them into paying customers.
2. Email Marketing
Instagram marketing is an important part of your marketing plan but it should never be the whole plan! Think of it like this, Instagram is the appetiser while email is the main course. Email marketing is where you will attract dream clients and where you will see all your hard work get exchanged for money! You must have a system in place to grow your email list and should be emailing your customers consistently, at the same time, every week without fail.
3. Get Your Name Out There
What podcasts does your dream customer listen to, what magazines do they read, and what newsletters are they subscribed to? Carve out some time every week to search for opportunities that place your sustainable small business in front of your dream customer. Positioning yourself in your dream customers' space builds trust and brings your business to the forefront of their minds, which, in turn, will help you attract dream clients.
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Founders of Betsy & Francis, Nicole & James are creating a conscious small business movement by teaching purpose-led small business owners in the conscious, ethical, or sustainable industry how to stand out in a crowded marketplace, increase their sales and grow a profitable small business using Conscious Marketing, Instagram Marketing, Pinterest Marketing, Email Marketing, and Facebook ads.
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