WHOLE-FOOD PLANT-BASED COOK BOOKS

Natural Harry

 
 

Harry, otherwise known as Natural Harry, is the author of three recipe books and is passionate about creating healthy and delicious plant-based meals and low-tox products for the home.

Harry has a large following on Instagram but struggled to monetize the platform and, as a result, struggled to grow her business. To increase her income and reach more people, Harry decided to participate in our 8 Weeks To Growth Program.

ASSESSMENT

Working closely with Harry, we recognised that Natural Harry had limited strategies in place for capturing and nurturing leads which were making it difficult for her to turn her followers into paying customers. Harry’s website failed to showcase her recipes and products, which meant her audience had limited opportunities to interact with her brand and learn more about her offerings.

SOLUTION

To help Harriet grow her business, we helped her implement the following strategies:

  1. High-converting website: We helped Harry optimize her online presence by improving her website landing page, including a recipe library, a shop to sell her products and a blog to showcase her content. By doing this we provided an effective platform for Natural Harry’s followers to engage and connect with her brand.

  2. Lead magnet: We crafted a carefully-constructed sales funnel, starting with an incentive - the offer of a valuable e-book in exchange for the follower’s email address. The targeted follow-up emails then provided valuable information about Harry’s products convincing Natural Harry’s audience to purchase her recipe books.

  3. Pinterest: Harry needed more traffic to her website, so together, we worked on a Pinterest Strategy for the Natural Harry brand. We showed Harry how to create captivating pins featuring her recipes and products with SEO keywords and hashtags that would get eyes (and clicks!) on her website.

 
 
 
 
 
 

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Harry’s investment in the 8 Weeks To Growth program paid off.

She found that her brand was reaching a much wider audience which in turn resulted in a significant increase in sales.

Her Pinterest presence helped the Natural Harry brand reach new audiences and drove traffic to her website, while her lead magnet and targeted email campaign converted followers into paying customers.

With her brand new marketing strategy, Natural Harry was able to successfully grow her business and increase her sales so that her small business was working for her rather than against her.

 
 
 
 
 
 
 

“This has been a total game changer for me; I couldn't recommend it highly enough.”

“I especially loved the personal approach and the 1:1 sessions with Nicole. It was so specific to my particular business and unique within these types of courses. I have been able to implement so many of the strategies that they have taught me, allowing me to put so many things on auto-pilot in my business. Making it possible to maximise the energy & time I am putting into my content; and for that, thank you so much, Nicole & James. ”

 
 
 
 
 
 

Are you ready to grow your small business in 2023?

Start the new year off feeling positive about where your small business is heading.

 
 
 

1. How do I schedule a free call with Nicole?

To schedule a free call with Nicole, simply click the buttton above. Fill out the form with your contact information and availability. If you have any questions or need assistance, please feel free to contact us at info@betsyandfrancis.com

2. What Kind Of Business Is This Perfect For?

Product and service-based businesses in the conscious, ethical, sustainable, and slow space. e.g. health and wellness, beauty, fashion, skincare, and mental health. Perfect if you're a 1-Women show looking for direction when it comes to growing your business and you don't have the time or knowledge to do it by yourself

3. How long is the free call?

Our free call tends to last 30 minutes. During this time, I will work with you to assess your needs and provide tailored recommendations to help you achieve your goals. Whether you are looking to grow your business, improve your website's conversion rate, or launch a successful marketing campaign, we are here to help.

4. Will I be required to provide any information before the call?

No, you will not be required to provide any information before the call. However, having some background information on your situation or the topic you wish to discuss may help us better understand your needs and provide more effective assistance during the call. Nevertheless, providing this information is optional, and you are free to simply jump into the call and start discussing your issue or question.

 
 
 

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Hi 👋 I’m Nicole, I teach purpose-led small business owners in the conscious, ethical, or sustainable industry how to stand out in a crowded marketplace, increase their sales and grow a profitable small business using Conscious Marketing, Instagram Marketing, Pinterest Marketing, Email Marketing, Content Creation, and Facebook ads.