About Us
We’re Nicole & James. Duo’s in every sense of the word - Partners, business partners and parents to our wee one.
How it started…
2016-2019
If we’re being specific - it was a rainy Tuesday morning in Syndey (Australia). That morning, the desire to avoid a long commute and depressing office was particularly strong.
At that time our skillset to start a business was at about a ZERO, but our willingness to learn, fail, fail some more and then finally succeed was at 100.
The only thing we knew for certain was the name. Before we dragged ourselves off to work, Betsy & Francis had been born. Our two middle names together. Romantic, hey?
Three years after the morning that changed our lives forever we had built a 6-figure design studio branding some of the best independent brands in the health & wellness space.
Among the incredible brands we had the pleasure of helping, there were other small business owners who looked good but didn’t know how to grow a sustainable business. Marketing was a mind field, and selling was stressful, and it was these passionate souls who changed the direction of our business forever…
(During this time, we lived and worked in Australia in our little Bangalow bungalow. We were young, carefree and probably drank too much wine, but by god, did we have fun!)
How it’s going…
2019 - 2024
Over time, our work gradually moved into the coaching space. We found that we could make a much bigger impact on our client's lives by teaching them the skills we had learned to build our own business.
And that’s where we are today. We’ve taught small business owners how to market their businesses for the last four years. We took something they hated to do and showed them how to do it in a way that got results whilst making it as fun and easy to digest as possible.
We’re proud to say that we have now coached over 200 creatives & coaches to grow their businesses online and experience true freedom.
(In April 2022, we moved back home to the UK to be closer to family for our first child. In June 2022, wee Jude was born, and we’ve been insanely happy and tired ever since)
Get consistent enquiries from Dream Clients…
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