Instagram marketing is an incredible way to attract dream clients to your sustainable small business. Your Instagram feed will act as a sales funnel, warming your audience up, whilst your stories nurture and build long-lasting and loyal relationships with your dream customers. If you’re feeling stuck and are not seeing the results you want with Instagram marketing it could be that you need these 5 things in your Instagram bio. . . .

1. Profile Photo

Your profile photo is SO important. People do business with those that they know, like, and trust. Including a photo of yourself looking straight at the camera and smiling helps attract dream clients as it builds an emotional connection with your customer and makes them more likely to follow, purchase or work with you.

2. Name Section

Your name section is searchable, so, if someone is looking for your service or product and the keyword they’re searching for is not in your bio they will not find you. Make sure you’re optimizing your bio with keywords that attract dream clients.

3. High Converting Bio

To attract dream clients your bio needs to speak directly to your dream customer. Show that your sustainable small business was made just for them, speaking to their deepest desires and providing solutions to overcome their struggles.

4. Call To Action

Think of your Instagram bio as a sales funnel. Call out your dream customer and nurture her towards your call to action. Your call to action will be your lead magnet, which is a piece of valuable information given to your customer in the form of a free download.

5. Highlights That Sell

Use your Instagram highlights to attract dream clients and answer any questions they may have. Include testimonials, FAQs, and ‘Meet me’ reels. When creating your highlights the content you create should help your dream customer overcome their biggest struggles.

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Founders of Betsy & Francis, Nicole & James are creating a conscious small business movement by teaching purpose-led small business owners in the conscious, ethical, or sustainable industry how to stand out in a crowded marketplace, increase their sales and grow a profitable small business using Conscious Marketing, Instagram Marketing, Pinterest Marketing, Email Marketing, and Facebook ads.

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