Hello, dream customers, goodbye difficult clients!  Are you ready to attract dream clients and experience true freedom working with aligned clients who bring you joy?  Here are 5 must-dos if you’re looking to attract only the best of the best. . .

1. Create Shareable Content

Instagram marketing will only work if you create free, valuable content for your followers and grow an emotional connection with your audience by showing your face on stories and Instagram reels. In order to attract dream clients, you must show up consistently with content that helps them solve their biggest struggles and speaks to their deepest desires.

2. Use Pinterest To Drive Traffic

Since 2019 Pinterest has been our number 1 traffic driver, and the platform is steadily growing in popularity, with pins living up to 1,600 times longer than posts on Instagram or any other platform. In order to attract dream clients to your sustainable small business you need to include multiple social media platforms in your marketing strategy, making sure you are not solely relying on Instagram marketing.

3. Share Video Testimonials

To attract dream clients to your sustainable small business let past dream customers do the talking for you. Testimonials, especially video testimonials build trust and allow your audience to see themselves within your brand. This is a powerful motivator and proves that you’re a credible business that has already helped people just like them to achieve their deepest desires.

4. Create Lead Magnets

A lead magnet is a piece of content or an item of value that attracts dream clients to your sustainable small business in exchange for their email. They are helpful, valuable content pieces that move your customer closer to where they want to be and are always completely free. A lead magnet will usually come in the form of a free downloadable pdf and should always help to solve your dream customers' biggest struggles.

5. Nurture Your Dream Customers With Email

Once your customer has downloaded the lead magnet from your sustainable small business you need to nurture that customer into a sale. Send a series of welcome emails over 7 days to grow emotional connection and trust with your dream clients. Even if they aren’t ready to convert after your welcome emails there’s a high chance they will convert after receiving weekly valuable newsletters from you.

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Founders of Betsy & Francis, Nicole & James are creating a conscious small business movement by teaching purpose-led small business owners in the conscious, ethical, or sustainable industry how to stand out in a crowded marketplace, increase their sales and grow a profitable small business using Conscious Marketing, Instagram Marketing, Pinterest Marketing, Email Marketing, and Facebook ads.

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